Read about how I shaped early-stage products from concept to launch, and the results
5M+ weekly users experienced my work through simpler navigation and smarter player design.
Explore my various roles in design, facilitation and writing that has shaped my professional view on design
One step at a time
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Lead design for cross-platform media experiences, from live TV streaming to news apps, serving over 5M+ weekly users.
I owned navigation, playback UX, and ad integrations, aligning newsroom and tech teams to deliver clarity and consistency across platforms.
Partnered with NGOs to design inclusive digital tools connecting immigrants and local communities in Amsterdam and Stockholm.
Simplified onboarding and service navigation, resulting in higher volunteer engagement and participation.
Defined the product vision and user experience for a trust-first gig marketplace in Nigeria. I led research, prototyping, and design of all mobile flows, reaching 3,000+ early users and creating a scalable design foundation for launch.
Redesigned the company’s digital presence to clarify their offering and reduce friction in the workshop discovery and booking journey. I conducted research, mapped journeys, and improved the information architecture, contributing to reduced bounce rates and improved engagement across key pages.
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