I own end to end design across core product areas from discovery through engineering handoff. Work within a continuous discovery practice, partnering with product and engineering to ship features grounded in real angler behaviour.

I led cross-platform initiatives across TV4's streaming, live TV, and news products. Partnered with product, engineering, editorial, and commercial teams to define opportunities, align stakeholders, and deliver experiences that improved content discovery, playback, and audience engagement at scale.

Owned end-to-end product design across TV4's news and streaming platforms. Led discovery, research, and iterative design efforts that improved navigation, content discovery, and reader engagement while helping teams balance user needs, business goals, and technical constraints.

Redesigned the company’s digital presence to clarify their offering and reduce friction in the workshop discovery and booking journey. I conducted research, mapped journeys, and improved the information architecture, contributing to reduced bounce rates and improved engagement across key pages.

I was responsible for creating a practical guide to help teams run better meetings. The tool had to be designed and built entirely in Notion, which was challenging, but we delivered a clean and effective solution.

I participated in the Tommy Hilfiger Fashion Frontier Challenge as the UX designer on the Care+Wear team, guiding key UX decisions and contributing to our final presentation. Our team finished 2nd in the competition.

During my time at Hyper Island, I teamed up with four classmates to rethink Bravida’s customer relations platform. Our proposed design was selected and adopted as the core of their updated CRM system.

Together with four classmates, I carried out an expert review of Holm’s website, mapped key customer journeys, and developed design recommendations to lower bounce rates and turn more visitors into customers.