Designing trust into everyday services

In Nigeria, finding reliable help can be stressful. Takers App makes it easy and safe to get things done, with escrow payments, verified profiles, and a clear, step-by-step process that keeps everyone accountable.

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My role

Product designer. I led end-to-end design from discovery to prototype validation.
I also created component patterns for consistent, accessible interfaces.

Project goals

Create a safe, trust-first marketplace where users can hire or earn securely, designed for simplicity and reliability.

Project outcomes

Even before launch, people responded strongly to the concept.


  • 3,000+ users joined the waitlist.
  • Takers outnumbered Posters, proving strong early supply interest.
  • Metrics showed a 20 % reduction in disputes and a higher completion rate for postings
  • Qualitative feedback suggested that users felt more confident using the app

The challenge

People rely on local workers every day for cleaning, errands, or tutoring but they don’t always trust them to show up or finish the job.


Workers, on the other hand fear not getting paid.
The gap between both sides is trust.

Insights

  • 8 out of 10 users worry about scams.
  • Posters struggle to describe what they need.
  • Takers want proof they’ll be paid and rated fairly.
  • Most communication happens off-platform, which causes disputes.

My design process

I started by talking to potential users on both sides, Posters and Takers (Helpers). I mapped their journeys, highlighted every trust gap, then designed I designed the product around three principles:


  1. Clarity: Help Posters describe tasks clearly.
  2. Safety: Ensure money and people are verified.
  3. Accountability: Track progress, so no one feels lost.

Top 5 problems Takers solved by design

1. People didn’t explain tasks clearly.

Research insight

Users often created vague task posts such as “Need cleaner tomorrow,” which led to misaligned expectations, late arrivals, and disputes over scope.
I identified a core behavioral pattern: users wanted quick posting, but lacked clarity on what details service providers needed to give accurate offers.

Design solution

I designed a guided posting flow that helps users describe their tasks clearly without adding friction.

The form dynamically adapts by category and prompts for key details: what kind of task, who provides tools, when it’s needed, and proof of work required.

Each flow ends with a short summary preview, helping users confirm scope before posting.

Progressively disclosing fields help overcome the challenge of users abandoning the forms before completion
2. No one trusted payments.

Research insight

Both sides were hesitant to transact online. Posters didn’t want to pay upfront without proof of work, and Takers (service providers) refused to start without assurance of payment.
This created stalled transactions and mistrust before any engagement even began.

Design solution

I introduced an escrow payment system that builds trust by holding funds securely until the task is completed.

Once a Taker is assigned, the Poster deposits payment, which remains safely held in escrow. Funds are released only after the Poster approves the completed task or automatically after a short grace period.

Money is held in escrow until the job is complete, making it simple, safe, and fair
3. Off-platform chats leads to unsafe and lost communication

Research insight

Users said they preferred WhatsApp because it felt faster and more reliable, but once they left, support couldn’t help during disputes.

Design solution

I designed an in-app chat tied directly to each task.
It includes photos, system notifications, and real-time updates (like payment confirmation or deadline changes).
Now, all information stays in one place, transparent for users and admins alike.

I kept the chat UI minimal on purpose, familiar like WhatsApp but anchored to each Take. This balanced trust and safety (traceable conversation).
Result: In testing, 7 of 9 users said they’d “rather just chat here” after seeing message receipts and automatic status updates.

4. Takers couldn’t prove they were good. Now they can.

Research insight

New Takers had no credibility. Posters only wanted people with reviews.
Posters didn’t read long reviews, they wanted quick signals like on-time rate and average rating.

Design solution

I prioritized metrics that prove reliability visually: completion %, average rating, and verified ID.
Trade-off: We dropped “hours worked” because early testers found it confusing for short jobs.
Result: Profiles with visible metrics were 3× more likely to get hired during pilot tests.

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5. Unstructured task management leads to missed deadlines and confusion

Research insight

Users asked “Has the job started?” or “Do I still get paid if they cancel?” The flow lacked checkpoints.

Design solution

We designed a structured task lifecycle:

Open → Assigned → Started → Pending Review → Completed.
Every state has reminders, timers, and status updates, so no one’s left guessing. I also designed possibility to request and extend deadlines.

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Validation and refinement

After multiple rounds of iteration, we launched a clickable high‑fidelity prototype to a beta group of 50 users.

We incorporated these learnings into the final design, which included the guided posting flow, in‑app chat, profile verification and structured task lifecycle described earlier.

Dashboard

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