Media experiences that inform, engage, and flow.

At TV4 Media, I design how millions of people in Sweden watch, read, and connect with stories, from live news to on-demand entertainment.


My focus is on making every interaction feel effortless: improving how users discover content, interact with video, and stay immersed without friction.

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My impact

I helped modernize the streaming and news experiences across TV4 Play and TV4.se, shaping how over 5 million monthly viewers consume content daily.

How I work

I collaborated with data, ad-tech, and product teams to transform complex viewer insights into clear, scalable design principles.

Results

I helped launched 3 MVPs, onboarded 3,000+ beta users, and validated strong retention signals across 3 markets.

Could you spot me in this video?

Products I shaped at TV4 and my impact

Media & Content Experiences

Designing a calmer, smarter news experience

TV4’s digital newsroom delivers thousands of daily stories,  from breaking news to entertainment. But the old reading experience made it difficult for users to explore related content or read comfortably without distractions.

My role

I led the redesign of the article and discovery experience, focusing on how readers find, follow, and stay engaged with stories. This meant addressing:

  • Overwhelming layouts with inconsistent ad placement
  • Poor tag navigation and related-content visibility
  • Interruptive auto-playing video behavior
  • Lack of hierarchy in headlines and metadata

What I did

  • Introduced tag-based content discovery, letting readers find related topics seamlessly.
  • Re-architected the article template for readability and hierarchy, optimizing for line length, contrast, and scannability.
  • Designed adaptive behavior for video embeds, ensuring playback felt integrated and optional.
  • Partnered with editorial teams to create flexible components for headlines, media, and inline cards.
  • Modernized typography and spacing to create a more “breathable” reading experience.
*All photo rights belongs to respective owners. Images are shown here for illustrative purposes only

My impact

The redesign led to measurable increases in scroll depth, session duration, and cross-article engagement, while drastically reducing complaints about intrusive ads or video playback. Readers now describe the experience as “calm,” “clear,” and “easy to explore.”

TV4 Play – Reimagining how viewers watch and interact Challenge

Designing a calmer, smarter news experience

As Sweden’s most-used broadcaster platform, TV4 Play needed a player that adapted to modern viewing habits, binge-watching, multitasking, and mobile use. The old player was rigid and often broke flow at key moments.

My role

I co-led the design direction for the player UX across web, mobile, and smart TV platforms, from playback controls to recommendations and accessibility.

What I did

  • Designed a new player information overlay (program card with description, logo, and progress bar) for live channels.
  • Introduced a 6-hour DVR progress bar allowing users to rewind and replay live programs.
  • Defined the end-screen experience, balancing next-episode logic, credit sequences, and recommendations.
  • Collaborated with engineers to optimize controller logic for React Native and TV OS, ensuring parity with web.
  • Worked on subtitle scaling and readability improvements after user complaints, introducing larger, adaptive text sizes up to 72-inch screens.
Ad-tech & Monetization Systems – Designing clarity behind the scenes

Designing a calmer, smarter news experience

TV4’s digital newsroom delivers thousands of daily stories, from breaking news to entertainment. But the old reading experience made it difficult for users to explore related content or read comfortably without distractions.

My role

I designed a unified interface vision and KPI framework for Nirvana (OMS redesign), TV4’s next-generation order management system.

What I did

  • Conducted user interviews with ad planners to map their day-to-day workflows and pain points.
  • Led user journey workshops that revealed fragmented campaign visibility and lack of data confidence.
  • Created North Star frameworks aligning design KPIs with operational goals (e.g., “reduce manual corrections,” “increase data trust”).
  • I mapped the entire systems currently used to identify frictions and opportunity areas for the proposed design
Design systems - contributor

Strengthening consistency across TV4’s ecosystem

To support the TV4 Play redesign and internal tool modernization, the design team needed a more unified, flexible, and maintainable design system that could work across both consumer-facing experiences and operational platforms.

My role

I contributed as a design system collaborator, helping refine components, document patterns, and shape emerging standards that would support future features and cross-platform consistency.

What I did

  • Shaped new components needed for the TV4 Play player, including POI overlays, skip controls, auto-progress states, and ad-related UI.
  • Documented interaction guidelines for scrubbing, playback behaviours, and accessibility states , ensuring consistency in how features behave across platforms.
  • Participated in component audits, identifying duplicates, inconsistencies, and missing foundations (spacing tokens, typography rules, state variations).
  • Collaborated with developers to ensure new designs were feasible, reusable, and scalable, not one-off solutions.
*All photo rights belongs to respective owners. Images are shown here for illustrative purposes only

At TV4, design isn’t just about pixels, it’s about how millions of people engage with stories, and how teams behind those stories work together.
My impact lives in those invisible moments: a smoother rewind, a calmer news scroll, or a planner who finally trusts their dashboard.

Thoughts from colleagues at TV4

Kunle has this unique ability to take complex, loosely defined tasks and turn them into clear, actionable designs. He brings so much energy and thoughtfulness to the table, and it’s contagious, it’s always a pleasure working with him

Felipe Fernandez

Head of Product, TV4Play, Stockholm

Kunle has this rare blend of deep UX thinking and high-quality visual execution. He transforms ambiguous problems into mature, polished designs, supported by purposeful research and seamless prototyping. His structured workflow and eye for detail make collaboration effortless and the final product significantly stronger.

Johanna Cyprian

Head of Design, TV4Play, Stockholm

You’re a humble and collaborative team player who keeps the user at the center of your work. You’re open to taking on new tasks and approach different projects with curiosity. You also ask thoughtful, user-focused questions that helps us as a team ground decisions in real needs, which is always very helpful.

Aida Campos

Senior Product designer, TV4Play, Stockholm

I think you’ve done a great job within the Nirvana project and the player. The thoughts you share and the responsibility you take within the projects is what makes the difference between success and failure. Good job! You’re kind and always have great feedback on my and the team’s designs. Great colleague and human.

Martin Lundquist

Senior Product designer, TV4Play, Stockholm

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Linkedin
olakunle.oluwadare@hyperisland.se
Based in Stockholm, Sweden 🇸🇪